Athletic Bilbao has failed to win a major trophy since the success of the Clemente era. A succession of coaches including José Ángel Iribar, Howard Kendall, Jupp Heynckes and Javier Irureta and even a returning Clemente failed to reproduce his success. The most successful Athletic coach since Clemente has been Luis Fernández, appointed in 1996. In 1998 he led the club to second in La Liga and UEFA Champions League qualification. Fernandez benefited from the club adopting a more flexible approach to the cantera. Now anybody could play for Athletic, just as long as they acquired their skills in the Basque Country. Thus Patxi Ferreira from Salamanca and Biurrun, a Brazilian-born player who immigrated to the region at a young age, played for the club in the late 1980s. Despite this new approach, their definition of a Basque is still open to interpretation, with both Roberto López Ufarte and Benjamín being overlooked despite having Basque parents.
Fernandez signed Bixente Lizarazu, the first French-born Basque to join the club, Ismael Urzaiz and José Mari. Athletic also began to recruit players from the canteras of other Basque clubs, leading to allegations of poaching. In 1995 Athletic signed Joseba Etxeberria from regional rivals Real Sociedad, causing considerable bad feeling between the two clubs. Although Lizarazu left after one season, Urzaiz, José Mari Garcia Lafuente and Etxeberria, were prominent members of the 1997/98 squad along with Rafael Alkorta, Julen Guerrero and Patxi Ferreira.
Fernandez signed Bixente Lizarazu, the first French-born Basque to join the club, Ismael Urzaiz and José Mari. Athletic also began to recruit players from the canteras of other Basque clubs, leading to allegations of poaching. In 1995 Athletic signed Joseba Etxeberria from regional rivals Real Sociedad, causing considerable bad feeling between the two clubs. Although Lizarazu left after one season, Urzaiz, José Mari Garcia Lafuente and Etxeberria, were prominent members of the 1997/98 squad along with Rafael Alkorta, Julen Guerrero and Patxi Ferreira.
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